Cannes Lions
LOVE SONG, Los Angeles / ZILLOW / 2022
Overview
Entries
Credits
Execution
Determined to create a beautifully immersive experience for our audiences, Diego Garcia sought inspiration from the work of old films and classic still photography to paint a dynamic and dreamy scape for our couples to waltz through. Garcia set out to find an experimental and highly artistic approach to capture the playful romance of each scene, a fresh departure from prior Zillow campaigns. Preferring to finely capture details on film rather than relying on post fx, Garcia built the proper transitional shots that would help weave the narrative together and ultimately infuse an elevated sense of movement throughout the work. He notes that it is always a joy to work with people, like our director, who pushes the team to keep creating and explore new languages of tone, color, and vision.
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