Cannes Lions

TIGHT SPACES

THE JUPITER DRAWING ROOM , Cape Town / HYUNDAI / 2013

Presentation Image

Overview

Entries

Credits

Overview

Execution

To communicate the benefits of rear park assist, a press ad was created. But rather than doing a typical single page ad, we decided to use the columns and paragraphs of a newspaper article to illustrate the point that park assist lets you fit into tight spaces.

Outcome

Unfortunately, Hyundai's results analysis did not include this communication, as there was no direct call to action, phone number, or feedback system. That's newspapers for you.

Similar Campaigns

12 items

Grecale Global Reveal

INDEPENDENT IDEAS, Milan

Grecale Global Reveal

2022, MASERATI

(opens in a new tab)