Cannes Lions
THE JUPITER DRAWING ROOM , Cape Town / HYUNDAI / 2013
Overview
Entries
Credits
Execution
To communicate the benefits of rear park assist, a press ad was created. But rather than doing a typical single page ad, we decided to use the columns and paragraphs of a newspaper article to illustrate the point that park assist lets you fit into tight spaces.
Outcome
Unfortunately, Hyundai's results analysis did not include this communication, as there was no direct call to action, phone number, or feedback system. That's newspapers for you.
Similar Campaigns
11 items