Cannes Lions
RIVER, Stockholm / PHILIPS / 2015
Overview
Entries
Credits
Description
In order to showcase the DOT speaker's neatest feature, that it turns off and on when tilting it up and down, we created an Lynch-ish after party scenario where acclaimed Swedish musician and producer Kleerup played a tune from his coming album through having one channel each per speaker.
Execution
Acclaimed Swedish producer and musician Kleerup stars the film, creating a tune through the products on and off function, tilting it up and down. The tune was an unfinished tune from the coming album and perfectly visualized the product's features. Also, this is the first the public heard from Kleerup in three years.
Kleerup is a celebrated musician and everyone in the film are influencers with credibility and/or reach. They are bloggers, tattoo artists, DJs, media profiles etc. The song used in the film is the first we've heard from Kleerup in three years and was from his coming album so it also became kind of a sneak peak into what was coming as well as a talk value element.
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