November 11 is Singles’ Day in China. It’s an e-commerce holiday like Black Friday in the U.S. Every November 11th is when everyone in China will be on Alibaba Tmall.com to shop.

To prepare shoppers to shop on this day, this year we created a unique mobile invitation, a complete immersive 3D experience.

We crafted and constructed a full 3D mobile experience with VR function built in within a HTML5 interface to enrich the consumers’ shopping experience. We combined digital illustration with still photography of talents with actual products to create the 3D outer-space like environment for a rich experience and to create excitement for our consumers to welcome the Single’s Day.

For brands that participated in the Tmall Single’s Day, their logos were also incorporated into the full mobile experience as an announcement to consumers of the participating brands.

We crafted and constructed a full 3D mobile experience with VR function built in within a HTML5 interface to enrich the consumers’ shopping experience. We combined digital illustration with still photography of talents with actual products to create the 3D outer-space like environment for a rich experience and to create excitement for our consumers to welcome the Single’s Day.

The process of crafting the 3D experience is as below:

1. Manually illustrated each scene and objects to create the virtual experience, that depicted an outer-space like environment

2. Each illustrated scene and object was then transformed into 3D, for more depth and richness.

3. Still photography of talents wearing actual products with participating brands, were then incorporated into the 3D illustrations.

4. Constructed the 3D scenes with binocular rendering, track and react to head movements, and interact for full VR experience.

5. Completed by embedding hotspots with animated content and sound and depths of views for zoom-in/ out function were implemented.

Overall mobile site experience is rich yet agile in content and sound loading, allowing consumers to fully immersed in engaging and navigating the 3D experience.

Layers of content within the site were also made easy to share onto WeChat and other social media platforms.

It also linked directly onto Alibaba Tmall.com for consumers to start their shopping!