Todo Bien is a 3-episode documentary series that focuses on Mexicans all over the world, eager to prove themselves without losing sight of their roots.

People tend to believe that European beer is better than Mexican. That’s why in our first episode we travel to Zacatecas, where Corona is brewed and shipped worldwide, to show its quality process. Then we traveled to Berlin, where we learn about Mexican beer and cultural appreciation from the locals.

The second episode, was held in Sweden, a country famous for its authority in design. Here, we discovered how Mexican design processes and value are captivating European designers and, of course, how Mexican food popularity is on high demand in Stockholm.

Finally, in Russia, our third and final episode, through music we discovered what Mexico and Russia have in common. We got to meet several Mexicans living there and proved that Mexicans can succeed anywhere.

We shot the full series in just 12 days, one episode per country: Germany, Sweden and Russia on September, 2017.

The post production took place from October to December 2017, and finally they were lauched on March 6th, 2018.

The series was shown mainly in digital: YouTube Channel, Facebook, Instagram and Twitter. But later, it also had a massive distribution nationwide: movie theaters, autocinemas, Aeromexico’s main routes and on paid TV channel as one of Nat Geos shows. We reached 40% of Mexico's internet population, reaching the youth we want to inspire to believe in their talent and for them to create their opportunities, just like the characters of the series.

We reached 34,180,072 Mexicans between the age of 18 to 35. Our main objective for the campaign, as we want them to believe that what they do is Todo Bien (everything right).

We generated more than 10.5 million views within the first month of the campaign and the average view was over 60% of the video, making the 3 videos a very long commercial of Corona.

We received more than 100K comments (FB, TW) about people who wanted to be in the next season of the show, so we could showcase how they are doing everything right as well.

Nat Geo, Aeromexico and Cinemex, our distribution partners vowed to air season 2, once available, because of the comments they recieved on their platforms as well.

Mexico was proud of how we do our things and the impact of the series proved that.