The 24 hours of Le Mans is the battleground for cutting-edge hybrid technologies. Through this race, Toyota is developing its unique “energy recovery system”, which has also contributed to the improvement of mass-production cars. However, this technology was a term only for racing geeks and too complicated to explain to the general public.

But, interest in hybrid technology has decreased due to the rise of other new technologies.

Toyota has uniquely refined hybrid technology. The core of that technology is “reusing energy generated by braking”. Toyota conducted a live event called “Toyota Barista” to allow the general public to experience this amazing technology in a familiar form.

A racing car transported to a venue used by the general public, raced around a virtual Le Mans circuit and recovered energy. In an astonishing performance, that energy was used to provide breakfast for 171 people, including 171 cups of coffee, 83 slices of toast, and 58 fried eggs, all in one hit.

Toyota organized a live event named “TOYOTA BARISTA”. A racing car which was brought into the venue ran through a virtual Le Mans circuit and recovered the energy, then the recovered energy was utilized to power cooking appliances. The amount of recovered energy was demonstrated by serving breakfast to 171 people.

Footage of the event was recorded and made public and a website was also set up which explained the system in such a way that the general public could understand it.

Ordinary car fans who saw the news of a racing car powering a mass breakfast gained a deeper knowledge of the technology while enjoying watching the video footage and looking at the website.