You hear a great song you love, but you don’t know the name of it. So you make bad interpretations of how the song sounded .Except that no-one has a clue what you’re talking about.Well now you can put all that behind you, with the help of Track ID, a mobile software for Sony Ericsson phones that can identify over 2 million songs. The spots set out to parody the real radio DJs and were positioned directly before the beginning of each ad break, so listeners were led to believe that the 'real' DJs didn't actually know the name of the song.