Cannes Lions

TRACKS HEADPHONES SERIES

AIAIAI , Copenhagen / AIAIAI / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Being a small player on the market, AIAIAI felt it was necessary to have an eye-catching packaging for their Tracks headphones that would be able to stand out in the shops, as well as a work together in a series.

Execution

Having the same base/box for the whole series - that could be used for all the different versions of the headphones, would be a cost-effective thing. So the things that differentiates it was the Logo (sticker) and band (name + photo)The box has a pattern made up of or inspired by Stop-Pause-Play-Forward-Rewind-Eject-Record button symbols. In other words it’s the symbols you can find on electronic gadgets, smartphones and MP3 players. Which we thought was relevant to a packaging for this specific product. But also we think its quite beautiful or just plain cool!

Outcome

Being released in the last months of 2009, it was sold out before christmas. Production quickly restarted due too the great demand. And it has been AIAIAI's most popular product range ever since. Not only retailers but consumers have been thrilled with the products - the functionality and sound, but also the packaging has been praised. Specially it's possibilities after use, has garnered attention.

Similar Campaigns

12 items

#danceAwesome

STARCOM, Chicago

#danceAwesome

2020, SAMSUNG

(opens in a new tab)