Cannes Lions
DEUTSCH, Los Angeles / EXPEDIA / 2006
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Description
A couple has to sleep in the children’s beds at their relatives. VO Explains “sometimes after a holiday vacation, you need another vacation.” So Expedia, will reward you with savings on a second trip for yourself.Brief: To increase sales during holiday travel time. The strategy was: traveling during the holidays can be difficult. We’ll reward you with savings on a trip you really want to take next Spring.
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