Cannes Lions

TRAVEL BOOKING WEBSITE

DEUTSCH, Los Angeles / EXPEDIA / 2006

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Film
Film

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Overview

Description

A couple has to sleep in the children’s beds at their relatives. VO Explains “sometimes after a holiday vacation, you need another vacation.” So Expedia, will reward you with savings on a second trip for yourself.Brief: To increase sales during holiday travel time. The strategy was: traveling during the holidays can be difficult. We’ll reward you with savings on a trip you really want to take next Spring.

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