Franck Cammas is a great transatlantic sailor who set himself an incredibly ambitious aim on board the trimaran Groupama III. To go round the world by yacht in less than 50 days, beating the absolute world record. Groupama, a leading insurance company in Europe, sponsors and supports Franck Cammas in all his challenges.The aim of the action was to generate awareness of Cammas’ challenge and, above all, mobilise users to give maximum support to Cammas and to make them feel involved through their interaction in the challenge... but how to connect users’ support with sailing, the challenge, virility and the record?With windSoufflepourcammas represents the joint effort of thousands of users to do something that has been imagined since ancient times: generating the wind that fills our sails.The users had to generate wind in Internet, represented by knots…and they did it with their breath, no less.