Texting while driving has become the most prominent reason of car accidents, causing more deaths on the road than alcohol.

Groupama is an insurance company that wants to help Italians to stay safe, that's why we decided not only to launch a "don't text and drive" message, but moreover to come up with a solution for Italian drivers to simply avoid to get into the situation of texting while driving: The Santino Safety System.

We created a video to describe our hi-tech holy-card, in a funny way, leveraging on the TOV of Christianity and religious saviours.

We launched and seeded the Video, starting from the Groupama Facebook page.

At the same time, we've printed and programmed the first 10.000 NFC holy cards and the APP. In just 4 days we ran out of the cards, and had to start a second round of printing to reply to the heavy demand for our new technology.