Reception and coverage are the most vital qualities for a mobile operator, and they are as crucial for a radio station. Using this similarity between telecom and radio, we decided to use the medium in a way that has never been done before. We challenged Nihat Sırdar to a two hour show with no interruptions. He and his partner drove toward each other from different cities, broadcasting on a phone powered by Turkcell to prove there are no call drops with Turkcell, even when miles apart and on the move.

*Please see the attached case video for details

On the first day of Ramadan, 10.000 “Life is beautiful when you share” water cups were dispatched and distributed in Istanbul. We asked people on the streets and small business owners to place them near their homes and shops, and check and refresh water daily. We then launched a video from Turkcell’s social media accounts, about what we did, why we did it, and how. Instantly, Turkcell “share a sip of water” project turned into a move around Turkey, where people became a part of by putting their own cups in the streets.

Promo spots have informed 877.000 listeners about the challenge on the radio.

Turkcell’s superior reception has been proven to over 430.000 listeners with seamless broadcast.

#birtelefongeldi had been mentioned 15.600 times on Twitter, each containing different stories.

Most importantly Turkcell completed the no dropped calls challenge and once again proved superiority in network coverage in a daring way.