1)First, NIVEA Twinkle music box directly uses the product itself, so it can be said it is strongly relevant to the product.

2)The gentle melody of NIVEA Twinkle music box embodies the brand image of NIVEA CREAM.

More than 30,000 deco stickers were used by families across Japan.

The Decoration Nivea cans got remarkably increased sales of 120% over last year in a month after launch and finally sold out.

Many positive comments towards Nivea Cream were shown such as “I enjoy every time picking up my decorated can!” and “I will continue to use it with my kid for years to come!”. We achieved generating strong engagement between the product and consumers.