Every morning, hundreds of thousands of members in the NFT community on Twitter wish each other ‘GM’ (short for good morning). Building on this concept, this film showcases notable creators and people in the NFT space setting up their NFT Profile Picture and transforming into their NFT avatars, all while Tweeting ‘GM’.

With a mix of live footage with augmented design, we created a Twitter metaverse where NFT community members join the global NFT conversation on Twitter as their NFT identities. The film also showcases key product UI screens for how a customer could set up an NFT Profile Picture, as well as view NFT details.

This film’s goal was to showcase Twitter’s new NFT Profile Picture feature, which allowed customers to verify ownership of their NFTs, as a way for NFT community members to connect with each other on the platform.