Cannes Lions

VENGA

BERNTZON BYLUND, Stockholm / KIA MOTORS / 2010

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Overview

Entries

Credits

Overview

Execution

We created a new media format to involve the consumers; making them a part of the making of the campaign.The foundation for the campaign was a visual exploration combining the new Venga with clothes, from the forthcoming collection of a popular fashion chain, through B/W print ADs and a B/W TV commercial - all shot in Dubai.The four models where found among the target group through a recruiting campaign involving fashion magazines and a Facebook campaign.

Outcome

The campaign turned out to be Kia Motors Sweden's most successful campaign ever!• The web gained four times the normal traffic overnight.• The number of test drives increased tenfold during the premiere weeks.• And last but not least - the sales number reached 20% of the first year's sales target during the first four weeks.

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