Spikes Asia

Vh1 Supersonic - A Celebration of Music !

VIACOM 18 MEDIA, Mumbai / VIACOM / 2017

Presentation Image
Case Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

Overview

Background

• Brief

— How to avoid being known as a ‘me too’ festival

— How to provide a world-class experience with something unique for everyone present at the festival from the sponsors and partners, to the media and the audience

• Objectives

— To be the best multi-genre music destination in India

— To create special memories for audiences through world class experiences

• Budget

— 25 crore

• Project scale and volume

Vh1 Supersonic keeps its ‘Consumer’ at the epi-center hence after the change in location from Goa to Pune, the following parameters were aligned to achieve the below:

— Ticket revenues to stabilize

— Establish the brand as the Unique Consumer Experiences !

— Satisfied consumers ratio has to be higher than last year

— Digital, Marketing & PR for the brand and festival should be positive

Execution

The festival goes beyond the conventional and ensures a symbiotic integration which comes through in several touch points

— Overwhelming #SuperStages

? Sonic Realm, bigger and more intricate stage

? Curated with the year’s title sponsor, Labortoire by Gionee was a stage dedicated to bass

? Awakenings – Dutch Tehno Band exhibited a larger-than-life visual

— Enhanced festival format

? The Super Grub - Vh1 Supersonic made provisions to regain energy during regular intervals with food through the day

? Brew Garden, a special area created for beer lovers

? Gaming Zone aiming to aid consumers to revisit childhood memories

? Sonic Therapy Zone, providing a first-of-its-kind Oxygen Bar

? A women’s only bar for getting hassle-free drinks

? Round the clock security with special female guards

? Special arrangements for the differently abled to accommodate wheelchairs etc.

— Creating partnerships

? Creating special after movies for Gionee – the title sponsor

? Creating exciting Virtual Reality experiences for brands such as Budweiser

• Scale - National

Similar Campaigns

12 items

Unexpected Works

DDB, Paris

Unexpected Works

2022, DDB

(opens in a new tab)