Cannes Lions
THE COCA-COLA COMPANY, Atlanta / COCA-COLA / 2015
Overview
Entries
Credits
Execution
Working with our agency partners and our internal design team, we: updated the logotype from a mix of bold and regular condensed type to equal weights of regular type; introduced our 'double droplets' which tells the story of 'water' plus 'something special'; tweaked our color palette to skew more natural, less neon.
Outcome
The new VIS is launching in 13 markets in 2015.
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