To promote the Attention Assist System especially designed by VW to keep drivers alert at all times.

Every dream theme is a mixture of two elements because dreams almost always bring together disconnected images.The characters are fantastical creatures belonging to an unreal world. Like the themes, they too are a mixture of two elements.We’ve saturated the colours to the maximum and used gradients to make the images more surreal. The colours are dreamily translucent and include bursts of lights.Everything surrounding the dream minimalistic, so as to bring out the vibrant craziness of the dream. The black of the background doesn’t just connote the night but also serves to bring the dream into sharp focus.

63% more enquiries at VW showrooms across Indian cities. 47% more test drives. 15% more VW cars sold.