Our brief was to develop a calendar to increase the awareness of the brands Volkswagen Classic and Volkswagen Classic Parts, and to communicate their aims – the care and preservation of old Volkswagen vehicles.

To generate as much awareness as possible amongst many other calendars, we chose an obvious characteristic of old cars: the unique paints and their colours. And to ensure that both the cars and our client came out shining, the way the calendar was made ensured that users literally had to take good care of it – with brand-new paintwork every month.