Cannes Lions
DDB, Guaynabo / VOLVO / 2018
Overview
Entries
Credits
Description
Through a graphic synthesis,
We repeated our Volvo XC90 top view, to create an animal eye iris, just to demonstrate to our drivers, that reverse now is safest than ever, because they can watch to every side, with the 360? view.
Execution
We posted the poster at our main retail stores closer to de Volvo XC90.
Outcome
January 2017. 13 XC90 sold.
January 2018. 19 Xc90 sold.
January growth in sales of 146%
February 2017. 9 XC90 sold.
February 2018. 17 XC90 Sold.
February growth in sales of 188%
Similar Campaigns
12 items