Cannes Lions

WALKMAN A-SERIES

DENTSU, Tokyo / SONY / 2008

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This commercial targets young people in their teens to thirties who enjoy music that reflects their individual tastes, but who easily get bored with the same old music. We cast two artists, TUCKER and Mr. Tomo Yamaguchi, who use anything as a musical instrument. Through movement, they physically express the "Walkman" concept.

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