Football fans grow up hanging posters of their favourite players on their bedroom walls. With virtually no women's football option, girls in many countries have been hanging exclusively male players on their walls.

Wall of Dreams. An ambitious plan to get women's football posters out into the world at an unprecedented scale, and onto the walls of girls around the world.

The strategy was simple. Identify a behaviour prevalent through sport, but somehow absent from the women's game, and right that wrong. And in doing so create a positive aspirational behaviour for the next generation of female footballers.

94 new designs. 1.3 million posters produced. Shipped as bespoke poster packs and shipped to be delivered through clubs, at games, at exhibitions and in retail.

Did we make a dent? Did it help inspire the next generation of women’s footballers? Let’s check back in 2023.