Cannes Lions
COMMONWEALTH McCANN, Detroit / CHEVROLET / 2022
Overview
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Credits
Execution
This is a story about friendship. It’s an unusual friendship, but we wanted to approach it with sincerity. We could not be too comedic or campy. In terms of cinematography, our goal was to capture the raw beauty and drama of our wilderness locations in a way that felt grounded in reality. The more beautiful and true-to-life the story felt, the more impactful and authentic (and funny) it would be.
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