Spikes Asia

We Speak Late Night

DDB NEW ZEALAND, Auckland / MCDONALD'S / 2023

Awards:

3 Silver Spikes Asia
5 Bronze Spikes Asia
2 Shortlisted Spikes Asia
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Supporting Content
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Overview

Entries

Credits

OVERVIEW

Execution

We used data to find out the most popular late night orders and created engaging headlines that spoke to the late night language they use - headlines that were entertaining to read and even more fun to decipher. These were then combined with distorted, yet appetising photography to appeal straight to tastebuds.

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