Spikes Asia

We Speak Late Night

DDB NEW ZEALAND, Auckland / MCDONALD'S / 2023

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

We used data to find out the most popular late night orders and created engaging headlines that spoke to the late night language they use - headlines that were entertaining to read and even more fun to decipher. These were then combined with distorted, yet appetising photography to appeal straight to tastebuds.

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