Cannes Lions
RAPHAEL AJUELOS STUDIOS, Los Angeles / META / 2022
Overview
Entries
Credits
Execution
While his voice constitutes the driving element, the sound design plays a crucial role in making this film emotionally resonant. It was creatively envisioned as two different parts:
-The first is composed of the sound effects/foley/ambient elements that make the slices of life feel tactile and emotionally tangible by bringing the wider worlds of this film to life.
-The second is the actual voice of the artist, which purposefully switches between being devoid of any effect, and some other moments where his voice feels elevated by the unexpected use of effects (analog tape manipulation, reverb, delay etc…) to give a more cinematic dimension to the narrative being told. This is accomplished by putting an emphasis on specific words for example.
Overall, this was an interesting project to Sound Design as his voice has its own musicality and weight. It was an exercise that revolved around finding the right balance.
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