Cannes Lions
B-REEL FILMS, Stockholm / H&M / 2022
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After finalizing the scripts, we went on an extensive search for talent who would fit the bill. Someone that doesn’t feel like a fashion icon per se, but still wears what he likes without worrying what people think. Someone who represents the everyman and that people can relate to. When we landed on Pete Davidson, we couldn’t have wished for a better fit. It was as if the scripts were written for him.
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