Cannes Lions

WE'LL TRY AS HARD AS YOU

McCANN ERICKSON, Madrid / MOVISTAR / 2014

Awards:

1 Bronze Cannes Lions
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Movistar is the Principal Sponsor of the Spanish National Football Team, and with the World Cup coming up this year, they set out to motivate a set of players who have won all there is to win, by making them more accessible than ever to their supporters.

It was a unique experience which gave rise to a message from the players to a whole nation yearning for pride and optimism. “The next challenge is going to be hard, but we promise with all our hearts that we’ll try as hard as you each day.”

Similar Campaigns

12 items

Vodafone - We Fan Together

UM MENA, Doha

Vodafone - We Fan Together

2023, VODAFONE

(opens in a new tab)