Cannes Lions

We're The Superhumans

FACTORY, London / CHANNEL 4 / 2017

Awards:

1 Shortlisted Cannes Lions
Film
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Following 2012’s similarly popular release, the director’s new effort expands the spot’s focus by looking beyond disabled athletes, to disabled people in all walks in life. This colourful journey begins with a swing band composed of disabled musicians, whose wheelchair-using crooner quickly zips down a ramp and into the unknown.

Under the cheery chorus of Sammy Davis Jr’s Yes I Can, we see people with various disabilities performing tasks from the mundane to the magnificent – brushing teeth, performing drum solos, eating breakfast and flying planes.

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