Cannes Lions

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BARDZO., Warsaw / ALLEGRO / 2017

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A story of an older man who makes an effort to learn English in order to be able to communicate with his granddaughter who lives in England.

Our ad refers to many Poles’ lives as many people have recently left the country to look for jobs. Many of them left for Great Britain and their families split. Some of the emigrants started their families there.

Execution

Implementation

Airing of this film started on Facebook and YouTube with a long copy. Then 60" was aired on TV and in Cinemas.

Timeline

Facebook (180 sec) – published on 28th November 2016 (link: https://www.facebook.com/allegro/videos/10154187012483108/)

YouTube (180 sec) – published on 28th November 2016 (link: https://www.youtube.com/watch?v=tU5Rnd-HM6A)

TV (60 sec) – 1st - 25th December

Cinema 2nd -15th December

Placement

FB, YT, TV, Cinema

Scale

Number of comments and publications about this film was enormous.

We counted over 80 publications all over the world (among others: Huffington Post, Financial Times, Time, Buzzfeed, Adweek, Mashable, Daily Mail, Guardian and many many more).

Outcome

Reach

Facebook - film views 1 152 498

You Tube – film views 13 894 372

TV - 1048 GRP, reach 1+ 82%, reach 3+ 68%

Cinema – reach: 969 202

Engagement

FB - shares: 13 930, comments 1,7k

YT – shares: 125 442, comments 4 317

Impact

Ultra high level of Top Of Mind awareness in Poland and high levels of emotional attitude to the brand. From tracking research we see that this film is described as: Involving, distinctive, interesting and pleasant.

Press mentions (all over the world) – ex. The Guardian, BBC, The Sun, Independent, The Telegraph, Time, Adweek, Huffington Post and polish press.

Celebrities mentions (Nicki Minaj and polish celebrities).

Milions of view and thousands of shares, likes and comments.

Huge feedback from all over the world (China, Japan, Canada, New Zealand).

People writing mails to the agency saying: "Thank you and congratulations".

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