Cannes Lions

English for beginners

BARDZO., Warsaw / ALLEGRO / 2017

Film
Film

Overview

Entries

Credits

Overview

Description

A story of an older man who makes an effort to learn English in order to be able to communicate with his granddaughter who lives in England.

Execution

Casting is perhaps the most important variable for the failure or success of an ad. To like a film, we have to believe the people we see acting in it. That is what we were looking for. And the director was also looking for that one perfect person who was going to be authentic and natural. We were lucky to find Mr Robert, but it really took an effort from us. Luckily, the director felt the same way and we made a very good decision together. Casting is a numbers game and we always keep that in mind.

Similar Campaigns

12 items

Shortlisted Cannes Lions
English for beginners - TV

BARDZO., Warsaw

English for beginners - TV

2017, ALLEGRO

(opens in a new tab)