Would healthcare costs plummet? Would personal happiness and pasta sales skyrocket? We commissioned a statistical analysis from researchers at UNC Chapel Hill to illustrate how the U.S. would change if everybody ran. We then brought the results to life in a visually stunning digital experience and a series of short videos.

The campaign launch created the highest spike in visits to MizunoRunning.com of all time. In the month postlaunch, Mizuno’s Facebook fans grew by almost 20%, greater than any other competitor. The analysis has been featured by publications like The Huffington Post, Examiner.com and Refinery29. And Twitter impressions alone exceeded 24 million.