Assigned the phenomenal SCRAP, the expert of "Real Escape game", and created the first "real Escape Game" using the latest digital technologies for Café de Paris. REG is the new kind of entertainment very popular among the young generation, which reached more than 1M followers in Japan.

Within the sampling event we built a room that is completely white. Once a group enters the room, the doors are locked, and the game begins.

The only way out is to solve all 5 mysteries in 10 minutes.

As the players solve the mysteries, each corner of the room is filled up with juicy fruit colors, representing the flavors of the sparkling wine.

Projection mapping, Kinect, light sensors, polarizer film, near field communication and many other digital technologies were used to create the magical room.

Japan Nation wide:

Online Game/Campaign site/Teaser video/SNS 2015/Oct/14-Dec/24

Event: 2015/11/6-9 @Roppongi Hills, Tokyo, Japan

Online Highlight video 2015/11/19-

Event: The game was fully booked, 5,000 glasses of sparkling wines were served and more than 5,000 mini-bottles were handed out at the event.

Campaign: Campaign site 146,000 sessions

4K SNS mentions,

1.25M video view

117K online game participation

Reached over 3.1M young females. (50+% of the target)

Press coverage: The sampling event coverage includes 14 TV Programs, 227 online articles and it led to 3M Euros/3.3M USD in advertising value equivalency.

Business: +4.5% from previous year