This spot demonstrates the universal truth that some things - like puppy love - just never change. As in women love puppies and guys love women. So our Jim Beam guys utilize a little service called “Rent-A-Puppy” in order to “accidently” get more than their fair share of female attention. Although any breed of puppy works, it seems that Labrador and Pug puppies seemed especially effective in garnering the most approval per women per square foot. And just like how guys never change, neither does Jim Beam. Made the same way by the same family since 1795.