We followed a group of youngsters in a remote town who stormed their local retirement home and invited everyone there to the movies. The event was filmed and sent as a commercial in cinemas as well as on TV and online to promote the 2-for-1 offer, asking "Who would you like to invite?". On a website, people could apply for free tickets for their own ideas on who to invite.

Awareness of the 2-for-1 offer more than tripeled and the number of cinema tickets sold went up by 425% compared to the year before. More than 8.000 applications for cinema tickets received on the web site, resulting in massive PR about the initiative. The documentary from behind the scenes got 155.000 views on YouTube/Facebook (population 5 mill), and Facebook ads generated more than 13.000 likes. Petter Høie at Facebook Norway: This is the best performing campaign we have delivered in the Nordics."