Cannes Lions

WICKED ENERGY DRINK

SONAR MUSIC, Sydney / PROCTER & GAMBLE / 2010

Overview

Entries

Credits

Overview

Description

To launch Wicked, the latest energy drink to hit the market, w e were approached with the idea of making iconic tattoo designs come to life and cause a chain reaction of wickedness on a guy's body thanks to a drop of Wicked.Almost 90% of the music was created from one synth, which was run through guitar FX to distort and drive it. The final touches were added by vocalist. The vocals give the track the power and authentic indie feel that was required. The aim was to create a track that had an integrity - a track that sounds like it may be heard at a festival or club, rather than a regular advertising jingle.

Similar Campaigns

12 items

2 Cannes Lions Awards
EYE MO

GREY GROUP, Singapore

EYE MO

2014, GLAXO SMITH-KLINE

(opens in a new tab)