Cannes Lions
OGILVY INTERACTIVE, London / IBM / 2001
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Users are likely to connect to the Web from work, rather than be home users who will be watching TV.A banner ad/desktop application that has links to live Wimbledon broadcast in Real/WinMedia. Ideally user would be able to pick delivery format and also, if audio interviews, broadcasts from last year (with incentive to log on to Wimbledon site for this year's live stuff) etc could be delivered.
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