Cannes Lions

WIPP WASHING DETERGENT

DDB GREATER CHINA GROUP, Shanghai / HENKEL / 2009

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Overview

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Credits

Overview

Execution

We have come up with this “Magna-Doodle Shirt” to be distributed amongst our target - the group of young mothers. It is for them to encourage the active kids to scrabble on the 'shirt'. As mothers turn their children loose with the pen, one can almost visualize the resultant impact of this creative emancipation, hence immediately empathizing with the laundry plights of all mothers.

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