Cannes Lions

WIRELESS GO PHONE

EURO RSCG TYEE MCM, Portland / AT&T / 2004

Presentation Image

Overview

Entries

Credits

Overview

Description

Using energetic music, fast-paced visuals, and eye-grabbing graphics, we communicated a solid DR offer, without following a standard 'DR format' (which we learned would not fly with our audience). The offer was communicated directly, succinctly and often. The longer length of the :120 spot communicated tangible benefits our audience was looking for (budget control, usage control, no long-term commitment.) Final execution separated itself from traditional approach with 'instant gratification' element - order the phone today, get it delivered free tomorrow.

Outcome

Taken together, the offer and the tightly produced execution of the message added up to an extremely successful campaign for ATTWS - and an extremely pleased client who continues to spend in this area. As of December 31, 2003 this campaign resulted in over $86,000 in sales.

Similar Campaigns

12 items

The Changeover | Codes of Culture

TRANSLATION, New york

The Changeover | Codes of Culture

2020, AT&T

(opens in a new tab)