We created an interactive game on YouTube. In alignment to the mass campaign, we developed a cocky, free-running gingerbread man. The “chase” took place through 13 ‘choose-your-own-adventure’ style videos.

In the launch week alone, Sugar Streak hit #1 as the most watched You Tube video in Canada, with an average time spent playing the game of over 5 minutes. The YouTube channel has now gone on to become the #2 all-time most viewed and subscribed sponsored channel in Canada.