Cannes Lions

WIRELESS MOBILITY

TAXI CANADA, Toronto / KOODO MOBILE / 2010

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Overview

Entries

Credits

Overview

Execution

We created an interactive game on YouTube. In alignment to the mass campaign, we developed a cocky, free-running gingerbread man. The “chase” took place through 13 ‘choose-your-own-adventure’ style videos.

Outcome

In the launch week alone, Sugar Streak hit #1 as the most watched You Tube video in Canada, with an average time spent playing the game of over 5 minutes. The YouTube channel has now gone on to become the #2 all-time most viewed and subscribed sponsored channel in Canada.

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