NIKEgoddess.com brings together NIKE’s premium products for active women with up-to-date fitness information. The e-commerce experience is built entirely in Flash, allowing customers to interact with products in new ways during a seamless site experience. The unique online shopping visit is designed to engage customers: products can be rotated, which allows the user to view items from multiple angles (i.e. simultaneous front and back views). Tops and bottoms are shown on athletes, as they participate in various fitness activities. Users shop instinctively by fitness category (run, train, yoga, active and outdoor) or by viewing the entire NIKE goddess collection for easy navigation. We refresh information with monthly updates.