In its eighth year as a date on the cultural calendar for music fans worldwide, 2022 Wrapped put on its biggest show ever—giving listeners ways to visualize, discuss, and share their annual Spotify recap like never before. Available in 111+ markets, the in-app experience culminated into a worldwide celebration of unique listeners and self expression, reflective of a year of emergence and experiments as we got to know ourselves again.

In a year where emergence, experimentation, and self discovery dominated culture, Spotify found a way to celebrate our unique listeners for exactly who they are. Wrapped provided each of our 456 million users with a personalized recap of how they listened in 2022.

We collected evidence across fashion, music, technology, food and entertainment that "good taste" was taking the year off. Instead, people were searching for answers of "what still goes?" by embracing their many layers, likes, and quirks. We also observed through social listening that the embarrassing anomalies on Wrapped, like white noise, kids music and guilty pleasure tracks, were one of the most popular reasons that people chose not to share their Wrapped. So, we decided to lean in and celebrate them—transforming personal listening quirks into something that users embraced and were actually excited to share and talk about.

2022 Wrapped playfully highlighted all our quirky intricacies by focusing on one simple truth — that there are layers to all of us.

To showcase everyone’s individuality, the design system leaned into multiplicity and plurality. Vibrant monograms were made within a 16x16 grid and consisted of multiple layer combinations. In total, 48 unique compositions were created.

And the in-app experience also highlighted user individuality. We shared everyone’s top genres in a trip to the genre-verse. We broke down daily listening habits by sharing quirky listening tendencies from sunrise to sunset. We revealed users’ top songs, podcasts, and artists, as well as sharing the date that listeners binged their top song, their total minutes listened, and where they ranked among their top artist’s biggest fans. We even created 16 unique Listening Personalities and then matched each user with one based on their year’s worth of listening data.

This year’s Wrapped was the 14th most watched event in human history. With 66.5+ million total shares, 156+ million mobile users, and the #1 trending topic on TikTok and Twitter, Wrapped provided each of our 456 million users with a personalized recap of how they listened in 2022, and a cultural conversation that everyone wanted to be a part of.