For the first time in 2014, Hyundai Motor Company together with the Hyundai Motorsport team joined the World Rally Championship (WRC) to prove their high-performance technology through the i20 WRC rally car. However, Hyundai was the last to join the race compared to other automobile companies and needed to rapidly prove their performance capabilities to fans and competitors.

The objective was to prove Hyundai’s performance competency and shift the brand image into the high-performance area. Hyundai joined the WRC for the first time and ultimately needed to increase the brand’s WRC fandom in a short time span.

To give our customers and fans a chance to experience the i20 WRC in full motion, we mapped the rally car's real motion data and the 360 degree video onto a 4D simulator for a true 4D VR experience.

The 4D VR experience simulator gives customers an opportunity to virtually "ride" the i20 WRC along with the motion of the rally car. The unit was showcased at '15/'16 Frankfurt, Beijing, Dubai and Geneva motor shows and promotion booths at 13 WRC rallies.

The Hyundai VR+ mobile application gives anyone with a supporting mobile device the opportunity to experience what it would feel like to ride in a moving i20 WRC with a professional driver. A branded VR cardboard was developed and given out to visitors at offline events to allow visitors to continue the experience in the comforts of their homes.

Multiple channels were utilized to provide a truly immersive VR experience to our global customers:

1) The Hyundai VR+ mobile application gives anyone with a supporting mobile device the opportunity to experience what it would feel like to ride in a moving i20 WRC with a professional driver.

2) A branded VR cardboard was developed and given out to visitors at offline events to allow visitors to continue the experience in the comforts of their homes.

3) The 4D VR experience simulator gives customers an opportunity to virtually "ride" the i20 WRC along with the motion of the rally car. The unit was showcased at '15/'16 Frankfurt, Beijing, Dubai and Geneva motor shows and promotion booths at 13 WRC rallies.

The project is still ongoing today and many global users continue to experience the i20 WRC either through the HYUNDAI VR+ mobile application or 4D VR experience simulator.