Cannes Lions
CMD, Portland / MICROSOFT / 2021
Overview
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Credits
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This film is a metaphor for the spectacular adventures gaming on Xbox inspires. For this controller, we dive into a frozen world that, at first glance is uninhabited. But after a few moments, the planet shakes and a long-dormant alien ship glows to life, breaking out from a cocoon of snow and ice. After a quick systems check, the engines burn bright blue and the ship flies off to the sky, revealing the Xbox Arctic Camo Limited Edition controller.
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