The stunning visual story of Us Dreamers complemented by Labrinth’s inspired new track, “No Ordinary”. The track was dramatically adapted and rearranged to fit the film. The spot is about the power of dreams. And the track has a magical inspired dream-like spirit that heightened the emotion of the global launch film. Xbox worked closely with the Grammy-winning musician to time the release of this new single with the launch. The gaming community drove additional exposure to the release for Labrinth.