With one of the biggest voices of 2015 creating a compelling narrative, this film highlights the year’s events and the questions they inspired in a whole new way.

Everyday people all around the world turn to Google with their most burning questions - they search to discover, to learn, and to connect. Whether it’s the latest news or cultural trends, our searches are a reflection of who we are, and where we’re going. Our strategy was to find out what the data reveals about us and remind people of the important role Google plays in their lives.

We worked to identify the top searched moments of 2015 based on either total search volume or a sudden surge in search interest. Then we compiled the top questions asked from each of those moments and looked for what they had in common.

The film launched in late December, targeting most viewers on New Year’s Eve to help them reflect on the year and look to the possibilities ahead. As a result, our film garnered 1.5 billion impressions and hooked users in to watch 3X longer than last year’s film. Most importantly, we started a meaningful conversation, sparking 14.2 million social interactions in response to the key issues we highlighted in our film: equality, acceptance, openness.