To date we have 253,752 players.

Average gameplay duration for Chapter One was 5 hours 34 minutes, with 7 hours 12 minutes for Chapter 2, representing incredible engagement with Live Search.70 searches were performed on average per player completing the game.It created a real buzz online – numerous viral forums featuring 500+ posts about the game.The client comments: “The Conspiracy game is refreshingly intriguing and very challenging. The superior game play ensures sustained users interest and the payoff is a player spends more immersed in the game and with Live Search ensuring the initiative delivers on the brief.” They benefited from an online campaign and email campaign. The email targeted MSN's huge database of customers.