"Your hair tells your story" gathered the real testimony of six women who tell their stories using the hair as a representative symbol of expression. The world becomes more diverse and so is the interpretation of beauty. Thus, in this context the idea is to show stories who have a special strength, who have chosen to overcome imposed mandates to, instead, live their beauty as they feel it. Dove celebrates individuality and actively promotes diversity showing women who through their hair, defend personal causes such as racial discrimination, fulfilled adulthood and gender equality.

Hair as a symbol of expression of freedom and self-assertion. As a beauty brand, Dove is commited to offer a positive experience of beauty universally, accessible for all women, and to boost confidence and positive self-esteem represented by real women, who have chosen to overcome imposed mandates to, instead, live their beauty as they feel it.