Turn something worthless, into something worthwhile - An old mobile phone, into valuable funding dollars.

To stand out from other charities, we made it clear we weren’t interested in people’s money. We wanted their old mobile phones.Each mobile phone donated will be recycled and can bring in a return of up to $10.We spoke to people where they were using their mobile phones, and delivered tailored messages about the power their old mobile phones have to save young Australian lives.The different channels used were Cinema, TV, radio, donation envelopes as newspaper inserts and hand outs, mobile phone packaging and start up messages, as well as in storecollection boxes. Every element was tailored to encourage donations relevant to the media it was in.

In the first month 50,000 phones were donated and we ran out of envelopes after 3 weeks. ROI is outstanding. Each envelope cost 3 cents and yielded up to $10 return per phone making a very successful fundraising method.Projected funds raised is over AUS$15 million. Australian Government has committed to matching our $15 million enabling us to build youth cancer centres across Australia turning the statistics around for these young Australians. Total reach 8,027,319 in the first four weeks. (Hausmann Communications 20/04/10).Received $500,000 worth of free media coverage via Starcom.Total production budget of $50,000 Australian dollars.