During the Sochi 2014 Olympic Winter Games, P&G reminded the world why they are the Proud Sponsor of Moms by honoring the moms of Olympic athletes. In the next chapter of this emotional campaign, we follow four athletes—a skier, ice skater, snowboarder and hockey player—from their first (not so successful) baby steps to their Olympic debuts. But the story isn't really about the athletes. P&G acknowledges all the times our moms were there to pick us back up, dust us off and encourage us to try, try again. It's these little moments of emotional support that eventually lead to the bigger moments in life. And while the ad may be inspired by the moms who have raised the world's greatest athletes, its message spoke to anyone who's ever raised a child—or anyone with a mom—to thank them for all that they've done.