Social and Influencer > Websites & Microsites

HANDWRITING

GREY ESPAÑA, Barcelona / COMERCIAL ARGE / 2010

Awards:

Silver Cannes Lions
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Overview

Credits

OVERVIEW

Translation

The computer is probably the most powerful tool of all time. And one of Pilot Pen’s biggest competitors. But on this modern typewriter, your words lack the personal touch they had before, when you wrote by hand with a pen.Our idea was to help people recover this piece of their identity. And so we created a web application for our client. www.pilothandwriting.com let people turn their handwriting into a digital font, enabling them TO WRITE BY HAND ON THE COMPUTER.But more importantly, people started using this website to write and send the world’s first-ever handwritten e-mails. And that’s how it went viral.

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